Performance-based advertising is a type of advertising where payment is based on specific actions that are taken by the audience, rather than just impressions or clicks.
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In performance-based advertising, advertisers only pay when certain actions are taken by the audience.
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It aims to achieve specific results, such as generating leads or making sales.
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Because payment is based on results, performance-based advertising can be more cost-effective than other forms of advertising.
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Performance-based advertising allows for a more equitable distribution of risk between advertisers and publishers.
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There are several payment models used in performance-based advertising, including pay-per-click (PPC), pay-per-lead (PPL), pay-per-sale (PPS), and others.
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Performance-based advertising often provides greater transparency into the performance of ad campaigns.