1. The new “E” in E.E.A.T - "Experience, Expertise, Authoritativeness, and Trustworthiness"
2. Audience-targeted, not traffic-targeted content
3. Increased emphasis on author authority
4. Satisfying, helpful content
5. Use AI tools for content writing
6. SEO automation
7. Changes to CTRs by SERP positions
8. Product page SEO
9. SEO competitor analysis
10. Less crawl frequency
11. Image SEO revitalized
12. Fast-loading, high-performing websites