Top 12 SEO Trends to Watch in 2023

1. The new “E” in E.E.A.T - "Experience, Expertise, Authoritativeness, and Trustworthiness"

2. Audience-targeted, not traffic-targeted content

3. Increased emphasis on author authority

4. Satisfying, helpful content

5. Use AI tools for content writing

6. SEO automation

7. Changes to CTRs by SERP positions

8. Product page SEO

9. SEO competitor analysis

10. Less crawl frequency

11. Image SEO revitalized

12. Fast-loading, high-performing websites

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