1
Pick one primary keyword that tells your brand identity, product, and service and one keyword for the main topic.
2
Write content that your visitors want to know about with a unique perspective to building your relationship with them.
3
Include your primary keyword in the title, between 30 and 60 characters, and your meta description, under 160 characters.
4
Include your primary keyword in the URL and make it readable, concise, and descriptive.
5
Use a maximum of two internal links that direct users to other pages on your website and one external link to a reputable website.