1
Your landing page should be ultra-specific on a single product and there should be no external links except of course privacy policy & terms.
2
The headline is the most crucial part of a landing page. It should have these 3 traits: Empathy, Clarity & Relevancy
3
Compelling copy for Google Ads is the key to grabbing the attention of potential customers, conveying a clear message about your product or service, and ultimately driving conversions.
4
A survey shows that 52% of online consumers prefer videos, which makes them confident when buying. So using video on the landing page is effective.
5
If you are using images, then they should be eye-catchy, and relevant which can help convert the leads.
6
To incorporate trust, use statistical evidence & customer feedback.
7
"Get started now, buy now, Learn more" are action-based CTA
8
If you don't test how will you know the difference between what works and what's average? So always TEST.