1
Determine who your target audience is, including their demographics, interests, behaviours, & location.
2
Decide which social media platform is best suited for your target audiences, such as Facebook, Instagram, Twitter, LinkedIn, or others.
3
Set up an ad account on the chosen platform, including payment information.
4
Decide on the type of ad format you want to run, such as image, video, carousel, or others.
5
Create your ad using images, videos, & text that are eye-catching & relevant to your target audience.
6
Decide on your daily or total budget and bid for your ad, taking into account the cost per click or impression.
7
Submit your ad for review & launch it once it is approved.
8
Regularly monitor your ad's performance, including its reach, engagement, & conversions. Make adjustments as needed to improve its performance.
These are the general steps for running paid ads on social media, but the exact process may vary slightly depending on the platform you choose.