1. Define and segment your target audience based on their interests and behaviours.
2. Optimize your ad creative by making it visually appealing & communicating your message clearly.
3. Set and monitor KPIs to measure the success of your ads.
4. Conduct A/B testing and experimentation to refine your ad campaigns.
5. Optimize for mobile using responsive design and a mobile-first strategy.
6. Consider the placement of your ads and test different ad placements to see which performs best.
7. Utilize retargeting to show ads to users who have already shown interest in your product or service.
8. Consider the timing of your ads and when your target audience is most likely to be active.
9. Continuously monitor and adjust your ad campaigns to optimize performance.
10. Consider working with a professional or agency to help optimize your ad campaigns if you have limited experience or resources.