Because plumbing marketing is complex, it’s difficult for a plumbing business to thrive online and beat bigger competitors. There is a high chance that you are wasting a lot of money on marketing that doesn’t work to attract more customers.
Traditional marketing techniques are outdated now. If you still use methods like the Yellow Pages or direct mail, they won’t work anymore. It is better to start working on a data-driven approach for online plumbing marketing to gain success.
In this guide, we will discuss the best strategies to advertise a plumbing business. This blog is for everyone from solo plumbers to growing plumbing companies to build a strong online presence and generate high-quality leads. Let’s get started.
Why Most Plumbers Struggle with Marketing (And How to Fix It)
Most plumbing businesses waste their hard-earned money on vintage marketing techniques in the absence of the right guidance. Small Business Trends shows that 60% of small businesses struggle with lead generation. Here’s why:
- No Online Presence – Over 60% of consumers check online for a service provider while looking for plumbing services. If your plumbing business does not have an optimized online presence, you are missing out on hot leads.
- Poor SEO Strategies – More than 70% of people never pass through the first page of search results. An unoptimized website can reduce your rankings and help competitors win over you.
- Ignoring Social Media —Ignoring platforms like Facebook and Instagram is the biggest mistake that a plumbing business makes because they are powerful tools for customer engagement and brand awareness.
- Relying on Outdated Methods – News ads, cold calls, or flyers are the old deal, and they only fetch minimal results compared to digital strategies.
How To Effectively Market A Plumbing Business
1. Build a Strong Online Presence
Let’s understand this with an example. You are trying to build a strong presence and dominate the plumbing market in New York. What should you do to create a solid digital footprint that makes it easy for potential customers to find and trust you?
Here are the tips:
a) SEO-Optimized Website
Your site is the best display of what your business offers and represents your services. Here’s what it should include:
- Mobile-friendly design – Create a mobile-first design because over 70% of plumbing searches come from mobile.
- Fast-loading pages – Reduce your site loading time to under 2 seconds to reduce bounce rates by 50%.
- Local keyword optimization – Plumbing is a locally operated business. So always optimize for terms like “emergency plumber in NYC” and “best plumber in Brooklyn.”
- Clear Calls-to-Action (CTAs) – CTAs should be strong but easy to find to encourage visitors to take immediate action, like “Book Today to Avail the Discount” or “Schedule a Free Appointment.”
b) Google Business Profile (GBP) Optimization
Around 50% of Google searches are for local businesses. A business like plumbing that operates locally gets its first impression through its GBP account, and if not optimized correctly, it could lose a chunk of customers. Make sure it’s optimized by:
- Include original, high-quality images and videos of your workspace, projects, office, and team. Reality builds trust more easily.
- Business NAP details should be accurate and the same throughout all the business listings. Update business operational hours as well.
- Collect as many reviews as you can. Businesses with 50+ reviews have a chance of generating 4x more leads than those who have fewer reviews.
- Post every update related to your business, offerings, and changes.
c) Local SEO for Maximum Visibility
The success of a plumbing business lies in its local SEO. The better it is, the higher the chances of people finding services like yours in your area. Strategies include:
- The first and the basic thing to do is to use location-specific keywords like emergency plumber in Queens, NY.
- Do not forget to list your business in local directories such as Yelp, Angi, HomeAdvisor, and Thumbtack because it eases the process of finding your business and builds trust among both users and search engines.
- More than generic blog content, you will need location-specific blogs; for example, a title like “5 Common Plumbing Issues in Brooklyn, New York” will perform better than any generic content.
- Backlinks, especially when they come from trusted local businesses, work like a charm for a plumbing business. Collaborate with local businesses, contractors, and home service providers.
3. The Best Way to Advertise a Plumbing Business Online
a) Pay-Per-Click (PPC) Advertising
If you want to grab quick attention, PPC advertising is the way. It can also provide instant results:
- Google Ads is the most popular PPC strategy to target local searches like “24*7 plumber near me.”
- Meta Ads work like a charm if you target homeowners based on age, income, and location.
- Retargeting ads remarket your business to visitors who didn’t book a service the first time and encourage them to book this time.
- To reduce the waste spent on PPC, use Geo-targeted campaigns for your ads to only appear in your service areas.
b) Social Media Marketing for Plumbers
Social media can make a huge difference for your business because 74% of US adults use social media daily. Plumbers can leverage this by:
- Social media users want to see your before-and-after photos of repairs and installations before contacting you. Show them that using social media posts, stories, or reels.
- Video testimonials of customers who used your services work best for trust-building. Post them regularly.
- To build a follower base and increase engagement, offer social media-only discounts.
- Use social media reels to increase engagement and a geo-targeted ad strategy to reach the right audience.
- Follow and join local Instagram, Facebook, and Nextdoor groups to connect with property owners.
c) Email Marketing for Repeat Business
Email marketing may have gone old, but it still works in favor of small businesses. 80% of small business owners said, email marketing helps in customer retention. Effective strategies include:
- After service, send follow-up emails to thank customers and ask for reviews.
- You can send seasonal reminder emails for maintenance to customers, for example, Don’t let your pipe freeze this winter! Schedule your pipe insulation today.”
- Always value your repeat customers and send them exclusive coupons through email.
- Send monthly DIY plumbing tips to keep your brand top-of-mind.
- Always remind your potential clients about pending service estimates with follow-up emails.
4. Advanced Internet Marketing Strategies
a) Content Marketing: Blogging for More Customers
Content helps you build authority and increase reach if written and marketed well. It boosts SEO strategies and improves your SERP rankings. Ideal topics include:
- “DIY to Fix a Leaky Faucet (Without Calling a Plumber)”
- “Hints You Need a Water Heater Replacement”
- “Plumbing Problems That Could Cost You Thousands”
- “Keep Your Pipes Prepared for Winter”
b) Video Marketing: More Leads from YouTube & TikTok
Modern search and social media algorithms support video content more than text or images. It can drive 35% more engagement than any other form of content. Successful plumbers use video to:
- Share DIY plumbing tips and tricks.
- Show BTS footage of ongoing projects and complex repairs.
- Highlight project success stories.
- Host live Q&A sessions to interact with your followers.
- Build Instagram Reels & TikTok content around quick plumbing fixes.
c) Reputation Management: The Power of Reviews
Online reviews are as important as personal recommendations, and around 90% of customers trust them. Improve your reputation by:
- Ask happy customers to leave ratings and positive reviews.
- Carefully respond to negative reviews and solve their issues.
- Your website and social media should have a dedicated section for testimonials.
- Incentives should be given on referrals and reviews to encourage word-of-mouth.
5. The Future of Digital Marketing for Plumbers
a) Voice Search Optimization
Voice search is growing and in trend because of features like Alexa, Siri, and Google Voice. Optimize for phrases like:
- “Alexa, find a plumber near me.”
- “Hey Siri, who’s the best plumber in New York?”
b) AI & Chatbots
AI-embedded chatbots are the best way to increase conversions by 40%:
- Providing 24*7 instant customer support.
- Gather leads when you’re offline.
- Turn on automatic appointment schedules.
- Include FAQs and answers on your website to improve user experience.
Conclusion: Grow Your Plumbing Business Today
Marketing for a plumbing company does not always have to be ineffective or costly. Using the right digital marketing strategies for plumbers, you can grow your business faster than ever.
The best investment for your plumbing business is to invest in an online presence, get benefits from internet marketing for plumbers, and utilize advanced techniques like PPC, content marketing, and AI tools. If you’re serious about business growth, the time to act is NOW!
What’s Next?
If you think you need expert help to do all this for your business, well, contact Uvisible, a professional company specializing in internet marketing for plumbers, to start generating more leads today!
We at Uvisible help plumber build a strong online presence in their local markets with customized digital marketing solutions. Get in touch today and start attracting more customers effortlessly!