My name is Navin Modi and I have worked for quite a few real money gaming websites that include Rummy, Poker, Fantasy Games etc.
I understand how these games work, how the player psychology works and how to manage SEO of these sites.
I got 2 of the biggest gaming sites out of Google’s panda and penguin penalties and made them rank in the top 10 results of Google for the most relevant, competitive and performing keywords.
If you are looking for an SEO expert / professional who can manage the SEO initiatives of your casino, gaming website, I am open to have a discussion.
Here are a few things that I can help with:
Technical SEO
Offering the right information to search engines and offering a good user experience are the basics and the most important parts of SEO.
Would you invite guests to your house if your house is Dirty? I am sure NOT.
On-page SEO
While the SEO world is crazy about backlinks, it is often seen that mistakes are made in the on-page SEO. Forget about the advance on-page SEO elements, the basics are overlooked too.
I specialise in researching and mapping the right keywords and pages to build a topical theme for not just one page but the entire website.
I understand the various on-page SEO elements that Google gives weightage to and can
Backlinks
Earning backlinks is one of the crucial requirements to build the domain and topical authority. This is not just about quantity but about quality.
Having taken out 2 of the biggest Rummy websites out of Penguin algorithm penalty, I understand IN and OUT about the backlinks that work and are required to hit higher search engine rankings.
Content Development
Competitor Analysis: While keeping your house in order is the most crucial aspect of SEO, it is also important to understand and keep an eye on the steps taken by your competitors. In my SEO services, we track the keywords, content, backlink and even product/service features being targeted by your competitors.
User Acquisition
I have mentioned about my SEO skills and services for Casino and Gambling categories but I also specialise in running paid ads using Google, Facebook and ad-networks/affiliate websites to acquire real money users/players.
When I started working in this category, Google and Facebook were not allowing companies to advertise and there was a lot of back and forth communication
User Retention
While acquiring users is the start, retention is equally important area that needs a lot of attention.
Most of the gaming sites miss out on retention as they keep their eyes focused only on user acquisition. Believe me, if you are able to retain your users well, the liquidity of any real money gaming would be awesome and the path to growth and profitability would be simpler and faster.
I am aware of various data points to track, manage and frame various communication campaigns to retain users.