SEO is king, and everyone knows it! As a business owner, you must understand that mastering SEO is tricky. Search engines are constantly changing algorithms, and the technical knowledge they require can make SEO challenging. Make sure that you outsource SEO services for efficiency and digital strategy management.
So, if you want to master the digital landscape, don’t get bogged down with complex SEO tasks—get help from an SEO agency!
In this detailed guide, we will tell you why outsourcing an SEO agency is the cleaver of choice for unlocking growth and success for your business! Let’s go…
SEO and Its Importance
Search engine optimization (SEO) involves optimizing websites for better SERP rankings. It also requires optimizing UX, content quality, and backlinks from reputable websites.
But why do you need SEO?
A study suggested that Google gets 8.5 billion searches daily, as 68% of online journeys begin with a search engine!
Ranking on the first page of SERPs is essential because 75% of users never leave the first page of a search engine, which means you will lose many potential customers.
This fact makes having an SEO strategy essential, but what should you choose between in-house and outsourcing SEO services? Let’s understand the pros of outsourcing SEO.
Why Outsource SEO? The Key Benefits
Outsourcing SEO services will save effort and give you a return worth every penny you invested. Here are other reasons why you should outsource SEO needs-
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Expertise at Your Fingertips
Search engine algorithms have been more complicated than ever. Google updates algorithms approximately 500-600 times a year, making it challenging for the common man to keep up with them. Outsourcing SEO services will give you access to expert SEO strategies.
For example, Dollar Shave Club outsourced its SEO services, and it increased organic traffic by 450% in just 12 months.
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Cost-Effective
Hiring an in-house team can cost you around $50,000 to $100,000 annually, and you might need experts above it. At the same time, outsourcing SEO services from an agency will charge you flat charges, including keyword research and link-building.
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Access to Advanced Tools and Technology
A small business could be more intelligent by purchasing all the advanced tools and technology, but it will cost them a fortune. Instead, hire an SEO agency with access to every essential tool, such as SEMrush, Ahrefs, and Moz, for deep keyword research, tracking rankings, analyzing competitors, and performing technical audits.
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Scalability
If you want to grow your business through a digital presence, SEO can scale it for you. Without switching off, an outsourced SEO agency can scale your SEO strategy depending on your need, whether it’s a new product launch, entering a new market, or simply trying to dominate local search results.
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Save Your Time for Core Business Functions
Time is money, and outsourcing SEO services will save you a lot of time. It will help you focus on core business functions such as product development, customer services, and sales. Delegating SEO will maximize the utilization of both time and money.
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Faster Results
With an outsourced firm’s professional SEO expertise, you will attain faster results in the competitive digital landscape. Due to vast practice across different industries, these agencies have tested various strategies and know what will work best for your business. This implements the SEO strategy quicker and better.
Case Study—Airbnd, when it started scaling, saw 17x growth in organic traffic within three years when it partnered with an outsourced SEO agency. This helped its new market penetration become swift and successful.
Possible Drawbacks of Outsourcing SEO (Tips to Avoid)
Delegation of SEO tasks to outsiders sure has its benefits. However, there indeed are some drawbacks that need to be avoided for better results-
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Lack of Control
Outsourcing leads to a lack of control in the SEO process, and some business owners feel out of place. However, the solution is simple- Communication. Ensure you regularly communicate with the agency about the requirements, reports, and results.
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Selecting the Wrong Agency
Not every digital marketing firm is equal. Everyone specializes in different platforms and industries. Ensure you choose an agency that aligns with your industry and the required expertise. Also, make sure that you select an agency with “white-label marketing” strategies because “black-level marketing” might get your website penalized by Google.
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Cultural Misalignment
If you outsource SEO services from an international agency, ensure the language barrier is not an issue. Because it can cause significant harm to your SEO strategy, especially in content marketing, ensure that the company you are planning to hire offers multilingual experts and has experience in your target market.
SEO Services to be Outsourced
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Keyword Research and Planning
Keywords are crucial for SEO, and an agency can research and identify keywords searched by the target audience. To develop content around it and optimize it for search engines, SEO agencies have the expertise to balance high traffic with low-competition keywords.
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On-Page SEO
On-page SEO is critical because it optimizes meta tags, titles, headings, URLs, and internal links. Agencies have expertise in optimizing web pages for speed, user-friendliness, and mobile friendliness. They can SEO audit and fix issues for better results.
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Content Creation
Content is an integral part of SEO; no website can exist without it. An SEO agency can help you outsource on-page content, blogs, articles, landing page content, descriptions, and video scripts. Ensure that your SEO agency provides both SEO and reader-friendly content.
Fact: First-page results on Google contain an average of 1,447 words!
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Technical SEO
Technical SEO is critical; outsourcing technical SEO services can reduce your burden. It helps improve your website’s crawlability and indexing on search engines. Technical SEO is essential for fixing broken links, site architecture, implementing structured data (schema), and improving page load speed. An expert SEO agency will enhance your website’s overall performance.
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Link-Building
Backlinks from authoritative websites are essential to establishing domain authority. Agencies have relations with trusted sites and can get your website quality backlinks to boost rankings.
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Local SEO
For a business with a physical location, ensure that you hire an agency that can perform local SEO. It will help you dominate local searches by optimizing the “Google My Business” listing, managing customer reviews, and generating local citations for increased visibility in local search results.
Tips to Select the Right SEO Agency
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Check Portfolio
Check the agency’s portfolio to see if they have worked with relevant companies like yours. A proven track record increases the chances of success.
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Testimonials and Case Studies
Ensure to read past customer testimonials and case studies of how the agency helped other firms grow. If they don’t have any, it is indeed a red flag.
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Transparent Pricing
Ensure you find an agency with transparent pricing, whether flat rate, hour-based charges, or retainers. Ensure no hidden cost exists and a justified explanation for every amount they charge.
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Communication and Reporting
Ensure that your agency communicates well with you regarding every detail. A good agency will provide detailed analysis reports on SEO results so that you can understand the performance.
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Customized Strategy
Avoid a one-fit-for-all SEO strategy providing agency. Ensure your agency offers customized solutions based on your business needs and goals.
Is Outsourcing SEO Services Worth?
Outsourcing SEO is worthwhile, especially when you want to focus on core business functions while letting experts handle your digital presence. The right SEO agency will provide you with better results and optimize every resource optimally.
SEO is a continuous process requiring tools, constant updates, and expertise. With the help of an outsourced SEO agency, you can easily navigate the complexities of SEO for faster and more sustainable growth.
So, don’t think twice—trust in outsourcing SEO services and let your business fly high on the cloud of success.
If you already have experience with outsourcing SEO services, share your experience or questions!