E-Marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services.
It can reach a global audience, target specific customer segments, & collect valuable customer data.
Cost-effectiveness: E-marketing allows businesses to reach a large audience at a fraction of traditional marketing costs.
Measurable Results: E-marketing provides real-time data & analytics on the success of campaigns, allowing for easy tracking & adjustment.
Increased Engagement: Digital channels provide interactive & personalized experiences, leading to increased customer engagement.
Global Reach: It allows businesses to reach a global audience, breaking down geographical barriers.
Improved Customer Insights: It collects valuable customer data, providing insights into customer behaviour & preferences.